Luzhou Laojiao
Tennis surge in China drives Luzhou Laojiao’s Aussie Open renewal
Tennis' continued popularity in China was central to Luzhou Laojiao’s sponsorship renewal with the Australian Open tennis Grand Slam.
Luzhou Laojiao’s Australian Open fee in A$100m ‘ballpark’
Tennis Australia’s chief revenue officer Richard Heaselgrave has revealed that the new partnership with Chinese drinks brand Luzhou Laojiao is “definitely within the ballpark” of the sum paid by major…
Australian Open signs up major Chinese drinks partner
The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou…