LA Galaxy

SportBusiness Sponsorship examines how Mexican beer brand Modelo uses a series of watch parties to activate its sponsorship deal with MLS side LA Galaxy.

MLS club LA Galaxy is at the “beginning stage” of creating international and regional partnerships outside the US, according to the club’s head of partnerships. C

Sports and live entertainment company AEG has signed a multi-year partnership with Spectrum, the broadband services brand of telco Charter Communications, covering its sports teams and venues across Los…

Major League Soccer has agreed a sports betting deal with MGM Resorts International, the league’s players’ union has confirmed.

Los Angeles-based El Silencio has become the first mezcal brand to strike a partnership deal with a professional sports team in the US

Major League Soccer club LA Galaxy has launched a new partnership with local mezcal brand El Silencio

The Los Angeles Galaxy will play at the Dignity Health Sports Park next season after facility owner AEG signed a 10-year deal with hospital operator Dignity Health.