LA Galaxy
‘Watch Parties presented by Modelo’ – Modelo and LA Galaxy
SportBusiness Sponsorship examines how Mexican beer brand Modelo uses a series of watch parties to activate its sponsorship deal with MLS side LA Galaxy.
LA Galaxy eyes new business from international partnerships
MLS club LA Galaxy is at the “beginning stage” of creating international and regional partnerships outside the US, according to the club’s head of partnerships.
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Spectrum partners up with AEG’s LA sports properties
Sports and live entertainment company AEG has signed a multi-year partnership with Spectrum, the broadband services brand of telco Charter Communications, covering its sports teams and venues across Los…
MGM strikes MLS sports betting deal, club partnerships could be next
Major League Soccer has agreed a sports betting deal with MGM Resorts International, the league’s players’ union has confirmed.
LA Galaxy taps local market power with El Silencio spirits deal
Los Angeles-based El Silencio has become the first mezcal brand to strike a partnership deal with a professional sports team in the US
LA Galaxy signs first ever mezcal partnership with El Silencio
Major League Soccer club LA Galaxy has launched a new partnership with local mezcal brand El Silencio
LA Galaxy stadium to be renamed Dignity Health Sports Park
The Los Angeles Galaxy will play at the Dignity Health Sports Park next season after facility owner AEG signed a 10-year deal with hospital operator Dignity Health.