ABB
Let’s Write the Future – ABB & Formula E
Through 2018-19 and 2019-20, Swiss engineering brand ABB activated its Formula E title sponsorship through an international programme of local race-relevant digital, social content, at-race events, entertainment and experiences for local B2B targets.
Racing for the Future/Pioneers – ABB & Formula E
Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.