News

Para Sport

WESTFIELD HAS become the Official Shopping Centre Developer of London 2012 in a deal that takes LOCOG beyond its upper sponsorship target of £700m.

PEPSICO AND the NFL renewed their longstanding partnership this week in a sponsorship deal which is one of the most lucrative in US sporting history. Original speculation valued the renewal at $2

SCUDERIA TORO ROSSO'S (STR) new sponsorship deal with Spanish oil company CEPSA and Canada’s Nova Chemicals could be the precursor to a wholesale livery change for the F1 team in 2012.

SONY ERICSSON will commit to a second season of its Xperia Hot Shots social media marketing campaign following the success of its inaugural activation which culminated ahead of this week’s US Open.

IMG COLLEGE, a division of IMG Worldwide, and UPS have reached a groundbreaking sponsorship agreement worth $120 million over six years, giving UPS access to the largest, best educated and most affluent…

DANICA PATRICK, the popular IndyCar Series driver, has moved to the more lucrative NASCAR series in a deal that was financially fuelled by her long-term sponsor GoDaddy.com

GILLETTE’S TITLE sponsorship of the Brazilian World Tour, the official name for the national football team’s upcoming international fixtures, will be in place for 15 matches, Frontiers can reveal.

MANCHESTER UNITED'S £40m, four-year training kit sponsorship with logistics company DHL has rightly been described as having 'broken new ground in the English game’.

ENGLISH PREMIER League club Everton FC finally managed to secure a new signing in football’s transfer window…an official ginger beer sponsor. C

BHARTI AIRTEL, India’s largest telecommunications company, has signed as the title sponsor of the inaugural F1 Indian Grand Prix to be held in New Delhi over the weekend of October 28-30.