News

THE AUSTRIAN OPEN will remain on golf’s European Tour schedule for the next three years after securing a new title sponsor this week.

THE LEGAL and commercial representative for Dwain Chambers is looking for brands with "vision and foresight" to sponsor the British sprinter and reformed drugs cheat ahead of London 2012

INTERESTING TO see the adidas Ice advertising campaign this week using London 2012 hopeful Tom Daley

US SPORTSWEAR giant Nike has extended its sponsorship of the Asian Football Confederation (AFC)

SKINCARE BRAND Aquaphor was announced as the new title sponsor of the New York City Triathlon this week

TURKISH BEER brand Efes Pilsener has extended its global sponsorship agreement with basketball’s Euroleague for another three-year term.

BET365 WILL replace Stoke City's stadium naming rights partner Britannia as the English Premier League club's front-of-shirt sponsor from next season after signing a three-year deal

THE GERMAN Football Association (DFB) has agreed another long-term partnership extension after renewing its contract with beer brand Bitburger. German sponsorship website sponsors

TWO NEW non-official London 2012 brands launched athletics themed advertising campaigns this week

LIVERPOOL FOOTBALL Club of the English Premier League has signed a deal with Turkish menswear brand Ramsey, which will see the club provided with bespoke tailored formalwear for the next two seasons as…