News

CRICKET SOUTH AFRICA (CSA) has secured a title sponsor for its One-Day events in the form of financial services company Momentum

THE DIAMOND JUBILEE and last month’s “London Prepares” event acted as dry runs for the Olympic Games on an number of levels, but were there lessons to be learned for sponsors? The c

MANCHESTER UNITED has signed a five-year sponsorship deal with General Motors which will see its Chevrolet brand become the Official Automotive Partner of the club with immediate effect

THE EMERGENCE of Bushmills Irish Whiskey as an official sponsor of the Irish Open golf has underscored concerns voiced by an Irish Minister this week that the sports sector in Ireland will suffer if a…

WITH MAY being one of the most critical months for Olympics’ sponsors in the lead up to the London 2012 Games here is a quick review of sponsorship activation this month.

THE NEW ZEALAND Rugby Union (NZRU) announced sponsorship extensions with five of its major marketing partners this week

CLYDESDALE BANK has renewed its contract with England One Day International cricket captain Alastair Cook until 2017

BRADLEY CENTER, home arena of the National Basketball Association (NBA) Milwaukee Bucks franchise, will be renamed the BMO Harris Bradley Center thanks to a new naming rights deal

A BIG MILESTONE this week with the London 2012 Olympic Torch Relay setting off on its tour of the country. This is where we really see London 2012 and the Olympics come to life

NORWEGIAN ENERGY company Statoil has signed as title sponsor of the Masters Tennis event at the Royal Albert Hall, London for the next three years in a deal brokered by IMG