News

CHICAGO-BASED BREWER MillerCoors has extended its sponsorship of National Basketball Association (NBA) franchise the Milwaukee Bucks for a further ten years

LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…

NBA SUPERSTAR Dwyane Wade is reported to have signed an endorsement contract with Chinese sports apparel manufacturer Li-Ning

JAPAN’S LARGEST AIRLINE All Nippon Airways (ANA) has become the latest corporate brand to offer support to the Tokyo bid for the hosting of the 2020 summer Olympic Games.

ENGLISH PREMIER LEAGUE champions Manchester City have signed luxury fashion label Hugo Boss as the club’s official fashion and clothing partner.

THE INDONESIAN business unit of global insurance brand Allianz launched an online running community site this week in support of its recently-signed title sponsorship of the Allianz Jakarta Heart Run 10K

ING BANK'S ING Lockerwall campaign and Octagon’s BMW Drive For Team USA were honoured at the International Sports Marketing 360 Awards.
Para Sport

SPEAKING AT Sports Marketing 360, brand marketers associated with The London 2012 Olympic and Paralympics Games were universally positive about the Games experience, both commercially and personally

AS A SPONSOR of the FIFA World Cup, the UEFA Euros and one of the world’s greatest footballers Cristiano Ronaldo, Castrol has identified football as a core strand of its sports marketing strategy.

SARACENS CHIEF EXECUTIVE Edward Griffiths delivered a masterclass of innovative thinking on rugby matters at Sports Marketing 360 - coining a smattering of memorable phrases along the way