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THE INTERNATIONAL PARALYMPIC COMMITTEE (IPC) has extended its deal with Atos for the IT services firm to remain its worldwide IT Partner until 2016

BRITISH ATHLETICS has this week secured two sponsorship deals with supermarket chain Sainsbury’s and the UK’s National Lottery.

ENGLISH PREMIER LEAGUE football club Manchester United has secured an eight-year deal with insurance company Aon which covers the naming rights to the team’s training ground.

SHAVING AND LIFESTYLE brand Gillette, has signed an Associate Partner level sponsorship with F1’s Vodafone McLaren Mercedes. The partnership will kick off at this weekend’s Chinese Grand Prix in Shanghai. Ac

THE KELLOGG COMPANY has become a new central sponsor of Major League Baseball (MLB) in a multi-year deal

FRENCH BANK Crédit Agricole Normandie has signed as the Official Banking and Insurance Partner of the Alltech FEI World Equestrian Games 2014 in Normandy.
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THE BRAZILIAN PARALYMPIC Committee (CPB) and the government-owned bank Caixa Econômica Federal have signed a four-year renewal deal worth 120 million Brazilian Real ($60.8m).

MOTOGP RENEWED two sponsorship deals this week with insurance brand Generali and tools company Stanley Black & Decker

ENGLAND HOCKEY has landed its biggest ever sponsorship deal after signing a four-year agreement with NOW: Pensions

ORGANISERS OF THE 2013 Omegawave World Triathlon San Diego have named six official partners for the event, which is slated for April 18-20, in Mission Beach, California