Rights-holder Focus
Borussia Dortmund – football’s ultimate challenger brand
“If you try to get out of someone else’s shadow to overtake them, you will lose. Race your own race. Define your own speed. That’s the way we do our business.”
Winning with style: AC Milan’s heritage keeps sponsors happy
AC Milan's new owners want to build on the heritage of success-with-style but expand the club’s horizons to become a global brand with a footprint that extends from China to the US.
Juve aims to drive commercial income to broadcast rights level
Juventus is different. Doing things differently has become one of the touchstones of the Italian club’s projection of itself as a global brand.