Legacy
adidas thinks pink for charity campaign
In collaboration with Major League Soccer (MLS) partners adidas and Gatorade, October was a key activation month for the league’s breast cancer awareness campaign, conducted by the community outreach i…
Motorola Mobility presents the NFL in the UK
LAST SUNDAY the NFL International Series game between the Chicago Bears and the Tampa Bay Buccaneers took place at Wembley Stadium, London
Financial contrasts of tennis finales
WTA vs ATP TOUR FINALS: Male and female tennis players compete for equal prize money at the Grand Slams, but the title sponsorships of their respective WTA and ATP Tour end-of-season finales suggest the…
Rugby World Cup revenue in black and blue
FRANCE 2007 vs NEW ZEALAND 2011: There can’t be many who doubt that the All Blacks will be crowned world champions after 80 minutes of rugby mayhem against the French on Sunday morning.
When the seagull follows the sponsors…
This screen grab was taken from a personal video sponsorship pitch in support of the Canadian World Cup skier Mike Jaryk a.k.a “Seagull”.
View the full video by clicking here: http://vimeo.com
Worst case scenario for IndyCar sponsor
AFTER THE tragic accident in the IndyCar race that resulted in the death of Dan Wheldon at the Las Vegas Motor Speedway last Sunday, a sentiment analysis shows that online positive mentions about IZOD…
Business of luxury paying off for LVMH
LVMH, which has in its portfolio luxury brands Tag Heuer (Louis Hamilton); Moet Hennessy (horse racing and golf); Mumm (F1) and indeed Louis Vuitton itself (America’s Cup), has reported bumper sales d…
Olympic sponsor ventures outside the security cordon
IN ONE OF the biggest takeover deals of recent years, Olympic sponsor and security partner G4S announced it was taking over Danish outsourcing company ISS
Superdome proves a deal too far for Mercedes’ Lieb
ONE OF THE main men behind the recent naming rights deal of the Louisiana Superdome has been fired by his employers Mercedes-Benz USA
o2 to offer free mobile calls via internet
WE SHOULDN'T BE surprised, but the internet seems finally to have done for one of the most solid business models of the past 25 years; paying for calls made on mobile phones
Soccer makes sense for Qatari charities
THE QATAR-BASED Reach Out To Asia charity, run by Barcelona FC’s main shirt sponsor Qatar Foundation, signed up as an Official Business Partner of the Qatar Stars League this week.
Rolex takes a risk with Tiger tales
SINCE THE REVELATIONS surrounding his personal life first emerged in November 2009 Tiger Woods has not won a single tournament and has recently fallen out of the Top 50 in the world golf rankings for the…
F1 GPs: Korea versus India
KOREAN GP VERSUS INDIAN GP: The World Drivers' Championship may have been decided last weekend in Suzuka, Japan but there is still much at stake for the hosts of the next two races on the Formula One circuit:…
StanChart boss takes aim at Europe’s banking regulators
STANDARD CHARTERED Bank is an anomaly. The Liverpool FC sponsor is headquartered in London, has the bulk of its operations in Asia and is booming compared to rivals
Visa to dial-up new Samsung mobile technology for 2012 Olympics
IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012
Sony in talks to buy out Ericsson stake
ELECTRONICS GIANT Sony is reported to be talking to Ericsson about buying out its stake in their mobile phone joint venture
Emirates to back low-level ‘flight’ across the Thames
SPONSORSHIP HAS got to be paying off for Emirates the Dubai-based airline
Pepsico Fire and Ice campaign shows benefits of multi-brand strategy
WHEN PEPSCICO announced it was almost doubling its NFL sponsorship from 2012 on the back of additional brands in its portfolio eyebrows were raised in the Frontiers office