Legacy

In collaboration with Major League Soccer (MLS) partners adidas and Gatorade, October was a key activation month for the league’s breast cancer awareness campaign, conducted by the community outreach i…

LAST SUNDAY the NFL International Series game between the Chicago Bears and the Tampa Bay Buccaneers took place at Wembley Stadium, London

WTA vs ATP TOUR FINALS: Male and female tennis players compete for equal prize money at the Grand Slams, but the title sponsorships of their respective WTA and ATP Tour end-of-season finales suggest the…

FRANCE 2007 vs NEW ZEALAND 2011: There can’t be many who doubt that the All Blacks will be crowned world champions after 80 minutes of rugby mayhem against the French on Sunday morning.

This screen grab was taken from a personal video sponsorship pitch in support of the Canadian World Cup skier Mike Jaryk a.k.a “Seagull”. View the full video by clicking here: http://vimeo.com

AFTER THE tragic accident in the IndyCar race that resulted in the death of Dan Wheldon at the Las Vegas Motor Speedway last Sunday, a sentiment analysis shows that online positive mentions about IZOD…

LVMH, which has in its portfolio luxury brands Tag Heuer (Louis Hamilton); Moet Hennessy (horse racing and golf); Mumm (F1) and indeed Louis Vuitton itself (America’s Cup), has reported bumper sales d…

IN ONE OF the biggest takeover deals of recent years, Olympic sponsor and security partner G4S announced it was taking over Danish outsourcing company ISS

ONE OF THE main men behind the recent naming rights deal of the Louisiana Superdome has been fired by his employers Mercedes-Benz USA

WE SHOULDN'T BE surprised, but the internet seems finally to have done for one of the most solid business models of the past 25 years; paying for calls made on mobile phones

THE QATAR-BASED Reach Out To Asia charity, run by Barcelona FC’s main shirt sponsor Qatar Foundation, signed up as an Official Business Partner of the Qatar Stars League this week.

SINCE THE REVELATIONS surrounding his personal life first emerged in November 2009 Tiger Woods has not won a single tournament and has recently fallen out of the Top 50 in the world golf rankings for the…

KOREAN GP VERSUS INDIAN GP: The World Drivers' Championship may have been decided last weekend in Suzuka, Japan but there is still much at stake for the hosts of the next two races on the Formula One circuit:…

STANDARD CHARTERED Bank is an anomaly. The Liverpool FC sponsor is headquartered in London, has the bulk of its operations in Asia and is booming compared to rivals

IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012

ELECTRONICS GIANT Sony is reported to be talking to Ericsson about buying out its stake in their mobile phone joint venture

SPONSORSHIP HAS got to be paying off for Emirates the Dubai-based airline

WHEN PEPSCICO announced it was almost doubling its NFL sponsorship from 2012 on the back of additional brands in its portfolio eyebrows were raised in the Frontiers office