Legacy
Uniqlo and Djokovic: spot the brand fit
JAPANESE BUDGET clothing brand Uniqlo meets multi-millionaire men’s tennis Number One Novak Djokovic in a five-year endorsement contract? But wait… this could work.
Allianz ensures German victory in Champions League
DESPITE CHELSEA overcoming Bayern Munich in the Champions League final, social media analysis shows there was a positive result for at least one German last weekend
Orange award organisers positive spin on search for sponsor
ORGANISERS OF the English speaking world’s leading literary prize for women have been left without a sponsor after the mobile phone company Orange said it would not be renewing its backing for the award t…
Beer brands tell government that Sponsorship works but in a limited way
ALCOHOL CHIEFS have defended their sponsorship of sports events, claiming that brands have played an important role in the development of grassroots sports across the UK
Allianz buys up French holiday home
REPORTS HAVE reached Frontiers from France that German insurance company Allianz has done a deal with Ligue 1 club OGC Nice to name its new stadium
Global reach for Man City and Etihad
LAST WEEKEND Manchester City won the English Premier League for the first time, and the club's first league title since the late 1960s – but how will the success benefit the club’s lead sponsor?
Uni
What colour is that plane?
LONDON 2012 Tier 1 partner British Airways unveiled the second in a set of special Olympics-inspired planes this week to mark the start of the Torch Relay
Bayern profits from domestic support
FC BAYERN MUNICH vs CHELSEA FC: The two clubs in the frame for this Saturday’s UEFA Champions League final have a major opportunity to consolidate their commercial appeal in their respective domestic m…
Social media marketing reaches its zenith?
THERE IS A famous saying on Wall Street which goes something like 'when the bellhop gives you stock buying tips you know it's time to bail out of the market
Serendipity and Social Media brought RaboDirect results with Irish rugby
MOST BRANDS claim a high degree of strategic thinking behind the sponsorship decisions they take so it is refreshing to here from Irish online bank RaboDirect that there was a large degree of good fortune…
FA Cup final boosts online buzz for Budweiser
BUDWEISER, flagship brand of US brewer AB InBev, signed a three-year contract with the English Football Association in June 2011 to become the presenting sponsor of the FA Cup
Spain’s Grands Prix suffer from downturn
SPANISH GRAND PRIX vs GRAND PRIX OF EUROPE: Spain’s ability to sustain two Formula One Grand Prix races per season has been shot to pieces by the country’s economic crisis.
No logo for Europa League winners
CORPORATE SPAIN was out in force at the Europa League final in Bucharest on Wednesday, with car brand SEAT a strong presence around the ground as the competition’s exclusive sponsor and Petronor, a Spanish o…
Under Armour Protects its House against California sports drink company
REGULAR READERS of Frontiers will recall seeing Under Armour featured several times in our pages as we have tracked the brand's expansion ambitions into European football and rugby
Miller targets sponsorship at Hispanic and African American markets
IN AN ENVIRONMENT where brands streamline their messages to hit as many markets as possible, it is unusual to find one following an aggressive differentiation strategy
Credit card growth fastest but plenty of headroom
CREDIT CARDS, particularly bitter rivals Visa and MasterCard, are regularly the subject of Frontiers’ attention so news that spending on plastic is growing fast caught our eye.
DLF stumped on social media awareness
DLF, THE LARGEST real estate developer in India and title sponsor of the Indian Premier League (IPL) since its inception in 2008, is likely to end its relationship with the league at the end of the current…
IPL giants in commercial face-off
DELHI DAREDEVILS vs KOLKATA KNIGHT RIDERS: The biggest match of the Indian Premier League (IPL) season to date takes place this Monday, May 7, when the Delhi Daredevils play the Kolkata Knight Riders at…