Legacy
Cloud over Olympic Stadium naming rights
SPORTS SPONSORSHIP INSIDER has learnt that the London Legacy Development Corporation (LLDC) is pursuing two methods of selling the naming rights to the Olympic Stadium
Paralympics pushes commercial potential
DISABILITY SPORT has for years been overshadowed by its able-bodied rival but now Paralympics is emerging as a hot commercial property in its own right
Shirt sponsorship is alright for All Blacks
ON JULY 5, the New Zealand Rugby Union (NZRU) declared that for the first time the All Blacks could soon be wearing sponsor’s colours on their famous shirts, specifically, the blue and white logo of A…
Cheer up Ronnie – it’s already happened
THIS IS Exhibit A in the case against Ronaldinho’s $750,000 endorsement contract with Coca-Cola, which was terminated this week (see Talking Points).
Enter the [sports apparel] Dragons
Li NING vs ANTA SPORTS: China are the bookies’ favourites to win the most gold medals at London 2012 but which of the two Chinese sports brands associated with the Team China will come out on top?
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Nike appeal against Rooney tweet ban shows flaws in ad regulation
NIKE MADE THE headlines at least in the marketing media when its #makeitcount twitter campaign featuring footballers Wayne Rooney and Jack Wilshire was banned by the UK’s Advertising Standard Authority.
Ronaldinho’s $750,000 can of cola
Brazilian soccer ace seems determined to end his footballing career in ignominy
Olympic sponsorship clashes with MP’s personal brand ambitions
UK Members of Parliament have an unenviable life: they struggle with obscurity, take the blame for everything from the weather to Andy Murray failing to win Wimbledon and they can’t even fiddle their e…
Beer brand battles Down Under
VICTORIA BITTER vs CARLTON: Forget Fosters and XXXX, the battle between Victoria Bitter (VB) and Carlton Draught is the one that counts in Australia’s domestic beer market, and both brands are heavily r…
IBM powers to online dominance at Wimbledon
THE WIMBLEDON CHAMPIONSHIPS has long-term official sponsor and supplier agreements with 13 different brands
Gucci indulges in Torch Relay ambush
WE WOULD HAVE preferred to have shown you a shot of the beautiful Chinese actress Li Bingbing running with the Olympic Torch through the historic university city of Cambridge
Vodafone sponsorship review shows uncertainty in telecoms
IN ITS HEYDAY, mobile operator Vodafone was determined to colour the globe red as it acquired companies in India, Australia, the Middle East, North Africa and across Europe, often using sponsorship to…
UBS still going racing
RACY IS NOT a description that most banks would seek, particularly in this week of continuing revelations and scandals
Nationwide makes way for web.com
FOR NEARLY nine years Nationwide was the title sponsor of the Professional Golf Association (PGA)’s development tour. Online services company web.c
Who says sport and politics don’t mix?
THIS WEEK'S Big Picture does not capture David Miliband delivering his latest speech on foreign policy; rather the MP for South Shields is discussing the merits of Sunderland’s latest sponsorship deal.
Murray left behind as world’s top three dominate sponsorship stakes
MURRAY vs THE OTHER THREE: With Andy Murray safely through to the third round of Wimbledon alongside Djokovic, Federer and, erm, Lukas Rosol, how does Britain’s number one compare to the world’s top thr…
RBS cancels Wimbledon and other sponsorship frustrations
FRONTIERS' MISSION is to elevate the status of sponsorship to that of the other elements of the marketing mix, so it is always frustrating when that status is undermined
Orange set to bid for Euro 2016 sponsorship
THE OFFICIAL EURO 2012 app has been one of the spectacular successes of the tournament with 4