Shrinking GM models may herald expansion in sponsorship
GENERAL MOTORS sees high fuel prices as the new reality for car drivers and is responding accordingly
Last BRIC in the wall for BP
IN SIGNING A DEAL with Reliance CEO Mukesh Ambani of India, BP completes its full house of major deals in each of the fastest growing emerging markets of Brazil, Russia, India and China
Sky misses British Cycling day in the spotlight
THE SKY £7.5M 5-year sponsorship of British Cycling looked like a great deal for both sides.
Health likely to be on Unilever’s horizons
THE APPOINTMENT of Paul Nevett to the role of global VP of brand for Unilever could herald a new healthy personality for its portfolio
Ford focus on mobile tech
THE GENEVA MOTOR show is traditionally a bellweather event for the global automotive industry attended by the leading execs in the industry
Credit Suisse shows it’s cool to CoCo
IN ITS ADVERT featuring a reclining tennis star Credit Suisse claims it helps Roger Federer to relax
Ladbrokes chief exec prepared to up the stakes
IN A BUSINESS where the loss of a single high rolling punter can materially impact profits you have to be comfortable with risk
Chastened ING determined to get control of itself again
NETHERLANDS FINANCIAL services group ING reported a strong turnaround in profits and stated its aim to pay back Dutch taxpayers who bailed it out in the credit crisis
Atos Origin growth closely matched to Olympic footprint
ATOS ORIGIN has been dubbed the brains behind Olympic Games technology by Jacques Rogge and been involved with the IOC for 20 years
Tectonic plates of Italian politics could see Ferrari boss rise to power
IT WILL BE NO SURPRISE to anyone that Italian politics and business are closely intertwined with up to 47 leadership posts at state-owned companies in the gift of the ruling political party