SportBusiness Staff

INVESTEC has shifted its UK sponsorship focus from rugby to hockey and cricket in the last three months

Sprint superstar Usain Bolt promotes the Puma brand before the IAAF World Championships in Daegu, Korea (August 27 – September 4).

NEW ZEALAND and Australia go in to the final game of this year’s Tri-Nations tournament with the All Blacks heavily backed to win the series decider in Brisbane on Saturday.

GILLETTE’S TITLE sponsorship of the Brazilian World Tour, the official name for the national football team’s upcoming international fixtures, will be in place for 15 matches, Frontiers can reveal.

MANCHESTER UNITED'S £40m, four-year training kit sponsorship with logistics company DHL has rightly been described as having 'broken new ground in the English game’.

ENGLISH PREMIER League club Everton FC finally managed to secure a new signing in football’s transfer window…an official ginger beer sponsor. C

BHARTI AIRTEL, India’s largest telecommunications company, has signed as the title sponsor of the inaugural F1 Indian Grand Prix to be held in New Delhi over the weekend of October 28-30.

WIDESPREAD COVERAGE of Proctor and Gamble shaving brand Gillette signing on as naming rights partner to the Brazilian National football team may turn out to be the best part of the deal

THIS GLOBAL coverage map for online buzz and mentions over the last 12 months for “Mercedes-Benz” and “golf” demonstrates how successful the luxury car brand has been in activating its major championship golf sp…

FC Barcelona released a celebratory video cartoon this week depicting new signing Cesc Fabregas piloting a plane back to the Nou Camp