SportBusiness Staff

TELEFONICA IS probably the biggest mobile phone sponsor that no one has heard of

MERCEDES HAS announced David Coulthard will front a new activity designed to “transform” the luxury marque’s image among a younger audience. The

STILL REELING from missing the cut at the PGA Championship in Atlanta, Tiger Woods and his new agency are having to face the reality that he may be damaged goods as a sponsorship ambassador

UNILEVER HAS announced it is to launch a Facebook campaign to engage consumers around some of its biggest brands including Dove, Flora and Carte d’Or ice cream.

BEST BUY, the US-based consumer electronics retailer, has launched a sports sponsorship programme in order to boost its performance in the UK market

THIS WEEK Etisalat, the Abu Dhabi-based telco, activated its role as official telecommunications sponsor of the 2nd Annual Sri Lankan Airlines Pro Surfing Competition

Racing driver and one-woman marketing machine Danica Patrick announces her decision to go full-time into NASCAR at the headquarters of GoDaddy.com, which will sponsor her efforts in stock car racing

THE MIGRATION of US motorsports siren Danica Patrick from IndyCar to NASCAR highlights the commercial chasm between the two motorsports series

SONY ERICSSON will commit to a second season of its Xperia Hot Shots social media marketing campaign following the success of its inaugural activation which culminated ahead of this week’s US Open.

IMG COLLEGE, a division of IMG Worldwide, and UPS have reached a groundbreaking sponsorship agreement worth $120 million over six years, giving UPS access to the largest, best educated and most affluent…