Carling – a tough act to follow
WITH NEWS emerging this week that Carling reached the end of its exclusive re-negotiation period with the Football League without agreement on a renewal of its League Cup sponsorship, rights to the competition…
MillerCoors calls foul on Anheuser-Busch Patriots deal
MILLERCOORS, the American-based arm of the joint venture between brewers MolsonCoors and SABMiller, has begun legal proceedings against the New England Patriots National Football League (NFL) franchise
Puma takes a punt on Fabregas
Frontloaded bows to no one in appreciation of the subtle midfield arts of Cesc Fabregas and in the wake of recent Puma endorsement deals with the likes of Sergio Aguero and Falcao, Cesc is probably the…
Barca fans take stock of Qatar deal
THE FIRST SPONSOR to emblazon the shirtfronts of FC Barcelona’s near-sacred blue and red home kit was always going to meet with some resistance from the club’s fans. Re
Spurs challenge Gunners on brand development
ON THE EVE of the North London derby between Arsenal and Tottenham Hotspur, the latest annual report on club brand valuations, published by Brand Finance Plc, ranks Arsenal in sixth position, eight places…
Game over for Full Tilt Poker
FULL TILT POKER, the former sponsor of the Marussia Virgin F1 Racing team and UFC-related fighters and events, has had its Channel Island gambling license revoked this week by the Alderney Gambling Control…
New sponsors required for World Squash Tour
THE BRITISH Open Championships, one of the world’s leading squash tournaments and widely-dubbed as the ‘Wimbledon of squash’, has announced a new title-sponsor for the next three years.
Dr
‘Priceless’ still priceless for Mastercard
'PRICELESS' IS ONE of the most recognised marketing campaigns of recent years and has powered Mastercard to global prominence since it was first rolled out during the 1997 baseball World Series
Coke still wants to teach the world to sing (starting with China)
COCA-COLA has announced a $4bn investment in China and emerged with comments that shine an uncomfortably harsh light on its home market
Barca working up a sweat over new Nike kit
RUMOURS OF dressing room dramas are nothing new in top-tier football but the latest saga has lifted the lid on the cosy relationship between FC Barcelona and the club’s kit manufacturer.