SportBusiness Staff

UAE-BASED MOBILE telecoms firm Etisalat has ousted rival Vodafone to become the new shirt sponsor of Egyptian football giant Al Ahly. Etisalat Egypt has paid a reported US$22

YANKEES VERSUS METS: The New York Yankees’ loss to the Detroit Tigers in Game 5 of the American League Division Series on Thursday concluded a roller coaster seven days for the baseball franchise.

A GIANT WOOLEN England shirt was revealed in Auckland this week by England rugby sponsor O2 as part of its “ShearforEngland” campaign, which is encouraging fans to support the team via twitter. Th

JUST A FEW DAYS after the deal was closed, the investment in renaming the Louisiana Superdome has paid off for Mercedes-Benz

FORMER WORLD number one golfer Tiger Woods has signed a long-term agreement with Swiss watchmaker Rolex in his first major endorsement deal since revelations about his personal life left his professional…

OHIO-BASED TYRE and rubber company Goodyear has renewed its sponsorship deal with NASCAR for a further five years to see the agreement between the two American institutions through 2017

XTEP INTERNATIONAL Holdings Limited, the Chinese sportswear brand, has added the Standard Chartered Hong Kong Marathon 2012 to its growing portfolio of marathon-based sponsorships

THE PUMA SPORTS and lifestyle brand has signed a partnership agreement for the up coming Indian Grand Prix as the official merchandise sponsor of the Buddh International Circuit for all its motorsport…

TALK TO SOME of the other commercial partners of the London Olympic games and Eurostar remains an enigma

SAMSUNG IS ONE of the most revered brands in the world of Olympic sport