Rolex takes a risk with Tiger tales
SINCE THE REVELATIONS surrounding his personal life first emerged in November 2009 Tiger Woods has not won a single tournament and has recently fallen out of the Top 50 in the world golf rankings for the…
F1 GPs: Korea versus India
KOREAN GP VERSUS INDIAN GP: The World Drivers' Championship may have been decided last weekend in Suzuka, Japan but there is still much at stake for the hosts of the next two races on the Formula One circuit:…
BUPA improves health of Australian cricket
BRITISH-BASED healthcare firm BUPA has signed up to be the official healthcare partner of Cricket Australia for the next three years
Panasonic signs eight-figure MLS/US Soccer deal
CONSUMER ELECTRONICS giant Panasonic has expanded its commercial relationship with soccer in the United States by signing a multi-faceted, three-year sponsorship agreement with Major League Soccer (MLS)…
StanChart boss takes aim at Europe’s banking regulators
STANDARD CHARTERED Bank is an anomaly. The Liverpool FC sponsor is headquartered in London, has the bulk of its operations in Asia and is booming compared to rivals
Visa to dial-up new Samsung mobile technology for 2012 Olympics
IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012
Sony in talks to buy out Ericsson stake
ELECTRONICS GIANT Sony is reported to be talking to Ericsson about buying out its stake in their mobile phone joint venture
Emirates to back low-level ‘flight’ across the Thames
SPONSORSHIP HAS got to be paying off for Emirates the Dubai-based airline
Pepsico Fire and Ice campaign shows benefits of multi-brand strategy
WHEN PEPSCICO announced it was almost doubling its NFL sponsorship from 2012 on the back of additional brands in its portfolio eyebrows were raised in the Frontiers office
Mercedes-Benz names New Orleans venue
THE LOUISIANA SUPERDROME, home to NFL team the New Orleans Saints, will now become the Mercedes-Benz Superdome as a result of a new naming rights deal with the German car manufacturer