SportBusiness Staff

THE LATEST in a long line of renewable and solar energy companies sponsoring German football properties, JinkoSolar has agreed a three-year deal with the German national football team

This screen grab was taken from a personal video sponsorship pitch in support of the Canadian World Cup skier Mike Jaryk a.k.a “Seagull”. View the full video by clicking here: http://vimeo.com

AFTER THE tragic accident in the IndyCar race that resulted in the death of Dan Wheldon at the Las Vegas Motor Speedway last Sunday, a sentiment analysis shows that online positive mentions about IZOD…

LVMH, which has in its portfolio luxury brands Tag Heuer (Louis Hamilton); Moet Hennessy (horse racing and golf); Mumm (F1) and indeed Louis Vuitton itself (America’s Cup), has reported bumper sales d…

IN ONE OF the biggest takeover deals of recent years, Olympic sponsor and security partner G4S announced it was taking over Danish outsourcing company ISS

ONE OF THE main men behind the recent naming rights deal of the Louisiana Superdome has been fired by his employers Mercedes-Benz USA

WE SHOULDN'T BE surprised, but the internet seems finally to have done for one of the most solid business models of the past 25 years; paying for calls made on mobile phones

FORMER WORLD number one golfer Tiger Woods has signed a long-term agreement with Swiss watchmaker Rolex in his first major endorsement deal since revelations about his personal life left his professional…

THE QATAR-BASED Reach Out To Asia charity, run by Barcelona FC’s main shirt sponsor Qatar Foundation, signed up as an Official Business Partner of the Qatar Stars League this week.

ENGLISH PREMIER League champions Manchester United have added another telecommunications partner to their burgeoning sponsorship portfolio in a two-year content deal with Arabic mobile company, Du