SportBusiness Staff

By Owen Evans TAKING ON THE MIGHT of Nike and Adidas to become the biggest sportswear company in the world is no mean feat, especially when you are doing it from your grandmother’s basement.

THE SPORTS SPONSORSHIP market in Spain is dominated by football

COMPANIES ACROSS the renewable energy sector have attached themselves to top-level sport properties all over the world with the highest levels of concentration in football and in the German and American…

SUSTAINABILITY PARTNERS of the London 2012 Olympic Games have a clear mandate to associate their brand with programmes that deliver tangible benefits for the public good

MAJOR RIGHTS HOLDERS, like the International Olympic Committee (IOC) and International Rugby Board (IRB), are issuing increasingly extensive guidelines on the role of Twitter and Facebook feeds by athletes…

AMID THE ACRES of newsprint dedicated to attempting to explain how a £400 gazillion loss is a good deal for British taxpayers, one small but interesting factoid emerged.

TENNIS FANS are generally impressed by the visual effect created by the Barclays blue livery (see above) on show again at The O2 for the Barclays ATP World Finals

THIS WEEK Castrol Edge announced that it has extended its global ambassador partnership with Portuguese football star Cristiano Ronaldo for a further two years

THE PRESIDENTS CUP: AMERICA vs INTERNATIONAL: The 2011 Presidents Cup comes to a conclusion this Sunday at the Royal Melbourne Golf Club in Victoria, Australia, with the American team, featuring Tiger…

PROOF THAT THE Canadian Football League (CFL) does things a little differently from its more powerful gridiron rival to the south came this week when the online gaming brand Bodog