Royal London 360 invests in TT success
THE ISLE OF MAN TT's longest existing sponsor, the life assurance and pensions company Royal London 360, has confirmed its continued sponsorship of the Superstock TT for the next three years (2012-2014)
P&G on track with Team GB’s most marketable athletes
WORLDWIDE OLYMPIC partner P&G, parent company of brands such as Gillette, Ariel and Olay, has unveiled eleven Team GB brand ambassadors in the run-up to the London 2012 Olympic and Paralympic Games
Vanity, vanity…all is Vanity Fair
P&G APPEARS to have launched the publicity blitz for the group's Olympic Ambassador programme by borrowing the design clothes of US-style bible Vanity Fair
No stopping the Jordan juggernaut
JORDAN (THE PLAYER) vs JORDAN (THE OWNER): Last Friday, basketball legend Michael Jordan earned himself a probable few million dollars more when the NBA lockout was resolved in favour of the owners
Adidas sponsorship of British Olympic Team creates little additional value online
ADIDAS RENEWED its sponsorship of the British Olympic Association (BOA) until Rio 2016 this week, extending the partnership between the two parties to 33 years
Goodyear enters football with Juve sponsorship
TYRE AND RUBBER company Goodyear has agreed a deal to sponsor Italian Serie A club Juventus for the remainder of the 2011/12 season
ISPS to drive disabled golf at Wales Open
THE WALES OPEN, played annually at The Celtic Manor Resort, will take on a Japanese feel for the next three years after International Sports Promotion Society (ISPS) signed on as the new title sponsor
Santander jumps into 2012 F1 season but comes under scrutiny
WELL BEFORE the clear up of the 2011 season is complete, Spanish bank Santander has taken out large adverts in the financial press looking forward to 2012
India to open access to global retailers
ONE OF THE essentials for any sponsorship market to develop is a strong retail sector
Swiss banks retreat could leave sport high and dry
THE CHOPPY WATERS of investment banking have left UBS and Credit Suisse feeling rather seasick