SportBusiness Staff

THE ISLE OF MAN TT's longest existing sponsor, the life assurance and pensions company Royal London 360, has confirmed its continued sponsorship of the Superstock TT for the next three years (2012-2014)

WORLDWIDE OLYMPIC partner P&G, parent company of brands such as Gillette, Ariel and Olay, has unveiled eleven Team GB brand ambassadors in the run-up to the London 2012 Olympic and Paralympic Games

P&G APPEARS to have launched the publicity blitz for the group's Olympic Ambassador programme by borrowing the design clothes of US-style bible Vanity Fair

JORDAN (THE PLAYER) vs JORDAN (THE OWNER): Last Friday, basketball legend Michael Jordan earned himself a probable few million dollars more when the NBA lockout was resolved in favour of the owners

ADIDAS RENEWED its sponsorship of the British Olympic Association (BOA) until Rio 2016 this week, extending the partnership between the two parties to 33 years

TYRE AND RUBBER company Goodyear has agreed a deal to sponsor Italian Serie A club Juventus for the remainder of the 2011/12 season

THE WALES OPEN, played annually at The Celtic Manor Resort, will take on a Japanese feel for the next three years after International Sports Promotion Society (ISPS) signed on as the new title sponsor

WELL BEFORE the clear up of the 2011 season is complete, Spanish bank Santander has taken out large adverts in the financial press looking forward to 2012

ONE OF THE essentials for any sponsorship market to develop is a strong retail sector

THE CHOPPY WATERS of investment banking have left UBS and Credit Suisse feeling rather seasick