Taking branding to the Extreme
FRONTLOADED started life with a "Big Picture" from the world of sailing and ends the year with this image from the Extreme Sailing Series, which has just announced its race event calendar and eight host…
Positive mentions decline for Ferrari and Marlboro
LAST SUMMER at a reported $500 million, Marlboro extended its sponsorship of Ferrari’s F1 entry, the Scuderia Ferrari Marlboro car, until the 2015 season.
World Championship rivals step up to the oche
LADBROKES WORLD DARTS CHAMPIONSHIP vs LAKESIDE WORLD PROFESSIONAL DARTS CHAMPIONSHIPS: The 2012 Ladbrokes World Darts Championship, run by the PDC, got underway this week - and will soon be followed by…
Sponsorship heads for number one revenue segment
THE SPONSORSHIP SEGMENT of the global sport industry will generate an estimated $45
NBA China slam-dunk for ABInBev
IN THE WEEK that the NBA renewed its multi-year association with Budweiser, the beer brand’s parent company, ABInBev, made an equally significant deal with NBA China.
Johnstone’s Paint rolls on Football League deal
JOHNSTONE'S PAINT has renewed its title sponsorship of the Football League Trophy, England’s lower-tier club football competition, for a further three seasons until 2014/15 - extending its association w…
Tobacco sponsorship rules don’t apply to Camacho
THE CAMACHO CIGAR brand, owned by Davidoff of Geneva, has struck a three-year deal to become a Corporate Sponsor for the Orange Bowl Festival of college American football and basketball in South Florida
Reasons to be cheerful #5: We’re lucky to be in sport
NEW DATA FROM consulting giant PwC suggests sports sponsorship is set to grow steadily where other sectors of the economy may struggle
Reasons to be cheerful #4: The demographic dimension
WHILST NOT losing sight of the plight of those who have lost their jobs amid the austerity sweeping Europe, from a sponsorship perspective it is good news
Reasons to be cheerful #3: Value opportunities
AS THE SAYING goes, it’s an ill wind that blows nobody any good so, whilst there are some sports and rights holders that are feeling the chill, there are big opportunities for new companies wanting to g…