Under Armour backs up its Spurs sponsorship and shows its muscle
TOTTENHAM HOTSPUR are flying high this season. Not only are they on course for a Champions League spot next year but, slip ups at Wolves aside, they may even challenge for honours in 2012
Bud vs Bud: battle of the brands may sound death knell for premium Czech beer
IT'S A DISPUTE that has lasted 100 years and has been a thorn in the side of one of the largest sponsors in sport but now Anheuser-Busch is looking at the end game in a battle of global domination for…
Is Asia the key to BGC’s last-minute Masters snooker sponsorship?
IF YOU ARE AN interdealer broker marketing is always going to be a pretty targeted business
Milan family values
AC vs INTER: This weekend’s Milan derby between AC and Inter will showcase two clubs struggling to hang on to the financial coattails of Europe’s elite clubs.
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Dubai Duty Free lifts spirits at WTA
THE WTA ANNOUNCED this week that Dubai Duty Free, the Middle Eastern airport retailer, has extended its longstanding global sponsorship of women’s tennis for an additional three years through 2014.
Northwestern targets college sports demographic
NORTHWESTERN MUTUAL Life Insurance Company has signed as the newest official corporate partner of the National Collegiate Athletic Association (NCAA) in a deal brokered by CBS Sports and Turner Sports
Clarke profits from record knock
AUSTRALIAN CRICKET captain Michael Clarke’s 329 not out against India last week should net the player more than $1 million.
Michigan Sprint Cup secures title sponsor
PURE MICHIGAN, the US state’s tourism board, has inked a three-year renewal agreement with NASCAR for the title sponsorship of the Sprint Cup Series race at the Michigan International Speedway.
Bayern speculation sparks social buzz for Gazprom
HAVING RECENTLY extended its agreement with Bundesliga club Schalke 04 for another 5 years through 2017, Gazprom has entered negotiations for a possible sponsorship deal with one of Schalke’s biggest r…
ABN AMRO banks on Dutch cricket
DUTCH BANK ABN AMRO has inked a four-year sponsorship deal with the Dutch Cricket Association (KNCB) which will see the national cricket team supported through the 2015 ICC World Cup in Australia and New…