FIFA promotes drinking at 2014 World Cup
FOOTBALLERS THE world over may be subject to strict diets and alcohol-free regimes but the same should not apply to fans according to FIFA
New data shows cost of activating Super Bowl sponsorship
IT'S THE BENCHMARK advertising event of the year where brand watchers have the chance to see who’s up and who’s not in terms of trading and confidence. Wh
Sponsoring the Winter YOG
SINGAPORE 2010 vs INNSBRUCK 2012: Like the sponsorship model for the inaugural Summer Youth Olympic Games in Singapore 2010, the first Winter Youth Olympic Games in Innsbruck began with a clean sheet of…
McDonald’s extends its global IOC sponsorship to 2020
MCDONALD'S IS THE seventh partner to renew its Worldwide TOP Partner status for a further two Olympic cycles through the 2020 summer Games, but who's talking about it?
Liverpool profits from Warrior’s guarantee
AMERICAN SPORTSWEAR firm Warrior Sports has agreed a Premier League record £150m, six-year kit deal with Liverpool FC, starting this summer, until 2018.
adidas gets the ball rolling for the PSA
THE PROFESSIONAL Squash Association (PSA) has announced a sponsorship deal with sports apparel brand adidas for the PSA World Tour
GSK provides pick-me-up for English Rugby
THE ENGLAND Rugby team will be powered by Lucozade Sport and Maximuscle courtesy of a new four-year sponsorship deal between the Rugby Football Union (RFU) and GlaxoSmithKline (GSK)
Quaker Oats gives Chicago Fire a healthy start
MAJOR LEAGUE Soccer (MLS) team Chicago Fire has inked a three-year agreement with The Quaker Oats Company for the cereal brand to become the club’s front-of-shirt sponsor.
“We are part of Innsbruck 2012”
THE YOUTH Olympic Games concept should be about sports development, not commercial exploitation
Kodak moment may now be past for PGA Tour
WHEN FRONTIERS reported a few days ago that the 100-year old film-maker Kodak has renewed it sponsorship of the PGA Tour, we postulated that it was a last ditch play to attract buyers for its portfolio…