SportBusiness Staff

THE TORTUOUS journey taken by major companies in their relationship with overseas manufacturers seems to have come full circle

THIS IMAGE shows journeyman English golfer Robert Rock holding the Abu Dhabi HSBC Championship trophy with members of Etihad Airways, one of the event sponsors, after the final round at the Abu Dhabi Golf…

PUMA HAS teamed up with BMW Motorsport in a new multi-year deal which will see the sports apparel brand become the official supplier of race and team wear for all BMW Motorsport racing operations

EUROPEAN TOUR event the Qatar Masters has confirmed another commercial partner in the form of ExxonMobil with the Qatari subsidiary of the multi-national oil and gas corporation signing a two-year deal…

SINCE THE inception of the IAAF Diamond League in 2010 the event has carried Samsung as title sponsor, but how does social media chatter of the sponsorship compare to other Samsung endeavours?

THE UNIVERSITY OF CANBERRA (UC) will be the Principal Partner for the Brumbies Super Rugby club for the 2012 season in a one-year deal worth between Aus$0.5m and Aus$1m

NFL QUARTERBACK Cam Newton has been handed a lucrative contract with sports energy drink Gatorade in a multi-year endorsement deal announced this week

BRADY vs MANNING: There has been plenty of talk before this Sunday’s Super Bowl about the relative brand endorsement strengths of quarterbacks Eli Manning of the New York Giants and Tom Brady of the N…

AS NEWS EMERGES of more protests from India over Dow Chemical’s Olympic sponsorship of the London Olympic Stadium wrap and a former UK Olympics Minister calls the deal provocative, Frontiers was prompted t…

JAPANESE IMAGING and top-end digital camera maker Canon has announced it is extending its relationship with MLB team the New York Yankees, but the move comes on the back of a troubling picture for the…