Leaders 2014
LEADERS 2014: Allianz had arm twisted to sign Munich arena deal
Christian Deuringer, director of global brand management at insurance company Allianz, said the brand had to be heavily persuaded into taking its flagship stadium naming rights deal in Munich but described the results as a “dream”.
LEADERS 2014: Content key to capitalising on Fifa rights, says Coca-Cola
The use of real-time marketing and content is “increasingly important to brands and makes the FIFA World Cup even bigger than it was before”.
LEADERS 2014: Olympics and army help Citi beat crisis
Dermot Boden, chief brand officer of financial services company Citigroup, said the brand's sponsorships of the US Olympic and paralympic teams were highly valuable in rebuilding its reputation after the financial crisis.