Giving agencies, brands & rights-holders true added value
through sponsorship deal data, activation campaign case studies and daily news


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Introducing SportBusiness Sponsorship

The six elements of SportBusiness Sponsorship give you the full sports sponsorship picture in one digital platform.

Deals Database

Our deal database makes it easy to extract what you need from our historic data. Its updated daily and already has data on 58,000+ deals!

Data Snapshots

Each month, we publish a data snapshot of a key sponsorship market; recent examples include Six Nations rugby, motorsport and major Australian rights-holders. These bring you benchmark values on every single deal in the portfolios of the relevant rights-holders married to written insights helping you understand what’s going on in these markets.

Activation Case Studies

Over 300 sports sponsorship campaigns broken down into case studies. Each of our case studies takes an activation campaign and sets out objectives, details what was involved and reports the outcomes. We publish 24 case studies every month.

Activation Casebooks

We round up the most innovative activations examined in our case studies into definitive best practice casebooks – one each focused on North America, Europe and Asia, and one Global best of the best.

Key Deal Stories

We deliver deeper coverage of the most important sponsorship deals, uncovering deal values, durations, inventories, activation plans and all-important context.

Daily News

Subscribers will receive the SportBusiness news service – four daily emails stuffed with sport business news from our three offices around the world.

Who is SportBusiness Sponsorship for?

  • Brands who want to know the price of sponsorship, or see how their rivals are activating their sponsorships
  • Clubs, teams & federations that want to know which brands are spending and where, or who want to compare sales performance against their peers
  • Agency brokers who need to stay on top of every deal and industry development
  • Creative agencies who want to see how their peers are designing sports sponsorship activations.

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How can SportBusiness Sponsorship help you?

The deals database featuring 58,000+ deals lets you keep on top of what rights-holders and brands are doing

And compare your portfolio against those of your peers

Over 450 sports sponsorship case studies help you identify best practice in sponsorship activation

Monthly data snapshots help you understand the landscape around key sponsorship market, territories and sports

Daily news keeps you up to date with the latest developments

Key deal stories keep you abreast of competitor activity


Trusted by agencies, brands & rights-holders around the world

How do I subscribe to SportBusiness Sponsorship?

We offer a range of subscription options to fit every organisation. Take advantage of one, two or three-year subscriptions, with multi-year rates providing the best value.

To speak with our team, get a free demo of the platform, or subscribe:

  1. Click the button
  2. Complete the short form
  3. One of our team will be in touch!

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