Soft Drinks
Pepsico Fire and Ice campaign shows benefits of multi-brand strategy
WHEN PEPSCICO announced it was almost doubling its NFL sponsorship from 2012 on the back of additional brands in its portfolio eyebrows were raised in the Frontiers office
Coke still wants to teach the world to sing (starting with China)
COCA-COLA has announced a $4bn investment in China and emerged with comments that shine an uncomfortably harsh light on its home market
Pepsico reshuffle sees new faces at the top of NFL sponsoring brands
PEPSICO'S recent $1bn+ deal with NFL has raised the stakes for the brands involved and put pressure on the company to deliver
Category killer Pepsico mops up NFL snack and beverage sponsorships
AT FIRST GLANCE, the cola wars entered a new dimension this week as Pepsico extended its sponsorship of the NFL in a 10-year deal representing an investment of around $2.3bn
Pespico finds winning takeover formula in Russia
RUSSIA HAS BEEN a graveyard for several global brands – BP, Daimler Chrysler and Siemens have all faced difficulties – so Pepsico’s deal to buy one of the country’s most trusted dairy companies has to …
Red Bull gets its wings clipped in the Caucuses
ALTHOUGH OUTWARD appearances sometimes suggest otherwise, global brands have numerous challenges
Pepsi raises cola war stakes with viral ad
PEPSI CONTINUED a long and irreverent tradition of selling against rival Coca-Cola with a new video advert featuring a polar bear drinking its product