Financial Services

THE SAHARA India Pariwar conglomerate has a close relationship with Indian sports, but which of its associations garners the most online conversation?

UNLESS YOU'RE AN All Black the Rugby World Cup in 2011 will probably not go down as one of the most memorable events

VISA AND MASTERCARD, the two leading credit card companies worldwide, are major actors in the sponsorship of sport, but which creates the most online chatter?

USA SEVENS 2012 vs USA SEVENS 2011: The USA Sevens rugby tournament, the largest rugby event in North America, has consolidated its sponsorship base for the upcoming fifth leg of the HSBC Sevens World…

SPONSORS CAN often have a tough time of it and have to tread a careful path between putting themselves out there and protecting their brand reputation

HE WAS ONE of the sponsorship industry's most colourful and notorious characters and at the top of an apparently large and successful finance empire, but now Allen Stanford is in court in the US a broken…

IF YOU ARE AN interdealer broker marketing is always going to be a pretty targeted business

VIRGIN MONEY'S agreement to take over mid-season from Northern Rock as the main shirt sponsor of Premier League Newcastle United clearly caught the caught shirt manufacturers Puma by surprise

AS NEWCASTLE UNITED resplendent in their new Virgin Money-sponsored shirts celebrate a memorable victory over Manchester United, Frontiers was left asking 'what has become of Northern Rock?' Whilst most…

WELL BEFORE the clear up of the 2011 season is complete, Spanish bank Santander has taken out large adverts in the financial press looking forward to 2012

THE CHOPPY WATERS of investment banking have left UBS and Credit Suisse feeling rather seasick

NFL NAMING RIGHTS - Mercedes vs MetLife: ESPN’s Monday Night Football will come from the Mercedes Superdome, home of the New Orleans Saints, for the first time this season on November 28.

WHOEVER CAME up with the replica zebra idea - Investec's internal marketing team or external PR agency - the publicity stunt involving the England cricket skipper Andrew Strauss and a striped quadruped…

SPONSORS COME and go so when The Nationwide withdrew its corporate support of the England football setup in 2010 no-one was particularly surprised

AMID THE ACRES of newsprint dedicated to attempting to explain how a £400 gazillion loss is a good deal for British taxpayers, one small but interesting factoid emerged.

TENNIS FANS are generally impressed by the visual effect created by the Barclays blue livery (see above) on show again at The O2 for the Barclays ATP World Finals

TENNIS SPONSOR Aegon has been forced to take heavy losses on the value of its investments showing the impact of the financial markets on the insurance sector

STANDARD CHARTERED Bank is an anomaly. The Liverpool FC sponsor is headquartered in London, has the bulk of its operations in Asia and is booming compared to rivals