The North America Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from America and Canada in the past 12 months. Read it now.

As a SportBusiness Sponsorship subscriber, it’s been our pleasure to share Sponsorship Works with you every year.

And we listened to your feedback, so in 2020 we have gone bigger and better with our collection of Activation Case Studies than ever before. This year, you will receive four Casebooks stuffed with activations, covering Asia-Pacific (read that here), Europe (read here), the Americas and a Global best-of.

We’re delighted to now be releasing the third in the 2020 series. It is a round up of the best and most innovative sponsorship activation campaigns from North America in the past 12 months.

This Casebook is the third in a series of four, selecting the best and most innovative activation campaigns in key markets.

Each case study takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.

As a SportBusiness Sponsorship subscriber, you can read it now!

Click here to download the PDF