News
China deal bolsters Hilton sponsorship portfolio
THROUGH ITS GUEST-LOYALTY programme Hilton HHonors, Hilton Worldwide has become the second international sponsor of the Chinese Olympic Team, in a deal valued by Frontloaded at around £1m per year.
Fox TV deal revs up Harley-Davidson UFC sponsorship
US MOTORCYCLE manufacturer Harley-Davidson has extended its sponsorship of the mixed martial arts promoter Ultimate Fighting Championship (UFC) in a multi-year agreement