News

THE FOOTBALL ASSOCIATION'S new National Football Centre, currently under development in Burton upon Trent, has secured its first blue-chip backer in the form of BT

AMERICAN WIRELESS communications provider MetroPCS has signed on as an official partner of USA Basketball in a one-year deal valued by Frontloaded at between $1m and $2m

HEINEKEN HAS extended its worldwide partner status with the Rugby World Cup for a further four years through the 2015 tournament in England, taking the brand’s investment in rugby to well over €100m ($1…

NISSAN-OWNED luxury car brand Infiniti has expanded its team partnership position with Red Bull Racing just seven months after the original partnership, worth $30m over two years, was announced

KENTUCKY-BASED pizza chain Papa John’s has extended its partnership with the NFL after agreeing a two-year deal to become the official pizza of the American Football league in Canada, Mexico and the U…

THE LATEST in a long line of renewable and solar energy companies sponsoring German football properties, JinkoSolar has agreed a three-year deal with the German national football team

FORMER WORLD number one golfer Tiger Woods has signed a long-term agreement with Swiss watchmaker Rolex in his first major endorsement deal since revelations about his personal life left his professional…

ENGLISH PREMIER League champions Manchester United have added another telecommunications partner to their burgeoning sponsorship portfolio in a two-year content deal with Arabic mobile company, Du

BRITISH-BASED healthcare firm BUPA has signed up to be the official healthcare partner of Cricket Australia for the next three years

CONSUMER ELECTRONICS giant Panasonic has expanded its commercial relationship with soccer in the United States by signing a multi-faceted, three-year sponsorship agreement with Major League Soccer (MLS)…