News

HOME TO NFL TEAM the Denver Broncos, Invesco Field at Mile High has been renamed Sports Authority Field at Mile High under a new naming rights deal, August 16

INVESTEC'S FIVE-YEAR deal with English women’s hockey will not be used to piggy-back brand association with the London 2012 Olympic Games, Raymond van Niekerk, the head of global marketing at Investec, h…

O2 HAS SIGNED the biggest jersey sponsorship deal in Irish sport, reportedly paying between €12m and €14m for the right to badge the Irish rugby union team for four years through the 2015 World Cup unt…

THIERRY HENRY has once again shifted his football boot and sportswear allegiance, this time to German-based brand Puma

MERCEDES-BENZ will complete its first year as “Official Patron” of three out the four golf Majors when the 93rd PGA Championship concludes at the Atlanta Athletic Club, Georgia, this Sunday. T

MANCHESTER CITY FC will start the new season as the only Premier League club without a betting or gaming company partner, shunning a sector that has become one of the most reliable revenue streams for…

THROUGH ITS GUEST-LOYALTY programme Hilton HHonors, Hilton Worldwide has become the second international sponsor of the Chinese Olympic Team, in a deal valued by Frontloaded at around £1m per year.

US MOTORCYCLE manufacturer Harley-Davidson has extended its sponsorship of the mixed martial arts promoter Ultimate Fighting Championship (UFC) in a multi-year agreement