News

FORMER WORLD number one golfer Tiger Woods has signed a long-term agreement with Swiss watchmaker Rolex in his first major endorsement deal since revelations about his personal life left his professional…

ENGLISH PREMIER League champions Manchester United have added another telecommunications partner to their burgeoning sponsorship portfolio in a two-year content deal with Arabic mobile company, Du

BRITISH-BASED healthcare firm BUPA has signed up to be the official healthcare partner of Cricket Australia for the next three years

CONSUMER ELECTRONICS giant Panasonic has expanded its commercial relationship with soccer in the United States by signing a multi-faceted, three-year sponsorship agreement with Major League Soccer (MLS)…

THE LOUISIANA SUPERDROME, home to NFL team the New Orleans Saints, will now become the Mercedes-Benz Superdome as a result of a new naming rights deal with the German car manufacturer

FORMER WORLD number one golfer Tiger Woods has signed a long-term agreement with Swiss watchmaker Rolex in his first major endorsement deal since revelations about his personal life left his professional…

OHIO-BASED TYRE and rubber company Goodyear has renewed its sponsorship deal with NASCAR for a further five years to see the agreement between the two American institutions through 2017

XTEP INTERNATIONAL Holdings Limited, the Chinese sportswear brand, has added the Standard Chartered Hong Kong Marathon 2012 to its growing portfolio of marathon-based sponsorships

THE PUMA SPORTS and lifestyle brand has signed a partnership agreement for the up coming Indian Grand Prix as the official merchandise sponsor of the Buddh International Circuit for all its motorsport…

WITH NEWS emerging this week that Carling reached the end of its exclusive re-negotiation period with the Football League without agreement on a renewal of its League Cup sponsorship, rights to the competition…