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THIERRY HENRY has once again shifted his football boot and sportswear allegiance, this time to German-based brand Puma

MERCEDES-BENZ will complete its first year as “Official Patron” of three out the four golf Majors when the 93rd PGA Championship concludes at the Atlanta Athletic Club, Georgia, this Sunday. T

MANCHESTER CITY FC will start the new season as the only Premier League club without a betting or gaming company partner, shunning a sector that has become one of the most reliable revenue streams for…

THROUGH ITS GUEST-LOYALTY programme Hilton HHonors, Hilton Worldwide has become the second international sponsor of the Chinese Olympic Team, in a deal valued by Frontloaded at around £1m per year.

US MOTORCYCLE manufacturer Harley-Davidson has extended its sponsorship of the mixed martial arts promoter Ultimate Fighting Championship (UFC) in a multi-year agreement