News

MICROMAX INFORMATICS Limited, the 12th largest mobile handset manufacturer in the world, will title sponsor cricket’s Asia Cup 2012 for the second consecutive occasion.

THE NEW ZEALAND Rugby League (NZRL) signed its “biggest ever sponsorship deal” this week, with Pirtek New Zealand coming onboard as principal partner for the next three years.

VIRGIN AMERICA has agreed a sponsorship deal with National Basketball Association (NBA) team the Los Angeles Clippers to run through the 2013/14 season

Sportswear brand Canterbury will replace Nike as the kit partner of the England Rugby team in September, the Rugby Football Union (RFU) announced today

ALLIANZ, the world’s largest property and casualty insurer, has made its second major move into the stadium naming rights market by agreeing a 10-year deal for the Sydney Football Stadium in Australia.

CHICAGO BULLS point guard Derrick Rose has secured a multi-year endorsement renewal contract with sports apparel giant adidas

TITLE SPONSOR Bridgestone has been joined by Vodafone and the whiskey brand Seagram’s Imperial Blue as major backers of the inaugural Bridgestone World Series Hockey (WSH) tournament in India.

USAIN BOLT is set to star in a major promotional campaign in the coming weeks, having already pocketed between $2m and $3m for his two days work for Virgin Media

THE PGA HAS announced that FedEx will continue as the title sponsor of its end-of-season playoff series, the FedEx Cup, for a further five years

FORMULA ONE and Tata Communications unveiled a new multi-year global partnership this week that will see the Indian company provide a host of technology services to the Formula One organisation and all…