News

GILLETTE’S TITLE sponsorship of the Brazilian World Tour, the official name for the national football team’s upcoming international fixtures, will be in place for 15 matches, Frontiers can reveal.

MANCHESTER UNITED'S £40m, four-year training kit sponsorship with logistics company DHL has rightly been described as having 'broken new ground in the English game’.

ENGLISH PREMIER League club Everton FC finally managed to secure a new signing in football’s transfer window…an official ginger beer sponsor. C

BHARTI AIRTEL, India’s largest telecommunications company, has signed as the title sponsor of the inaugural F1 Indian Grand Prix to be held in New Delhi over the weekend of October 28-30.

HOME TO NFL TEAM the Denver Broncos, Invesco Field at Mile High has been renamed Sports Authority Field at Mile High under a new naming rights deal, August 16

INVESTEC'S FIVE-YEAR deal with English women’s hockey will not be used to piggy-back brand association with the London 2012 Olympic Games, Raymond van Niekerk, the head of global marketing at Investec, h…

O2 HAS SIGNED the biggest jersey sponsorship deal in Irish sport, reportedly paying between €12m and €14m for the right to badge the Irish rugby union team for four years through the 2015 World Cup unt…

THIERRY HENRY has once again shifted his football boot and sportswear allegiance, this time to German-based brand Puma

MERCEDES-BENZ will complete its first year as “Official Patron” of three out the four golf Majors when the 93rd PGA Championship concludes at the Atlanta Athletic Club, Georgia, this Sunday. T

MANCHESTER CITY FC will start the new season as the only Premier League club without a betting or gaming company partner, shunning a sector that has become one of the most reliable revenue streams for…