News

GLOBAL CREDIT card company MasterCard has renewed its presenting sponsor partnership with PGA Tour event the Arnold Palmer Invitational for a further four years

BUDWEISER RENEWED its commitment to the US Olympic Committee (USOC) this week, agreeing a four-year sponsorship extension until 2016

LOTUS F1 sponsorship and business partnership deal with Microsoft, which sees the software giant’s business solutions unit Microsoft Dynamics become the team's official “Business Transformation Partner”, has a…

COKE ZERO has become an official sponsor of Major League Lacrosse (MLL) in the US in a two-year deal covering the 2012 and 2013 seasons

GERMAN FINANCIAL services company Deutshce Postbank has renewed its front-of-shirt sponsorship deal with Bundesliga club Borussia Mönchengladbach for a further two years.

WORLDWIDE OLYMPIC Partner P&G has extended its support to the athletes of South Africa, agreeing a ten-year deal with the South African Sports Confederation and Olympic Committee (SASCOC)

MICROMAX INFORMATICS Limited, the 12th largest mobile handset manufacturer in the world, will title sponsor cricket’s Asia Cup 2012 for the second consecutive occasion.

THE NEW ZEALAND Rugby League (NZRL) signed its “biggest ever sponsorship deal” this week, with Pirtek New Zealand coming onboard as principal partner for the next three years.

VIRGIN AMERICA has agreed a sponsorship deal with National Basketball Association (NBA) team the Los Angeles Clippers to run through the 2013/14 season

Sportswear brand Canterbury will replace Nike as the kit partner of the England Rugby team in September, the Rugby Football Union (RFU) announced today