News

THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after international energy company Eni agreed a multi-year deal ahead of round two of the series…

RUSSIAN TENNIS star Maria Sharapova has signed a three-year endorsement deal with Korean electronics manufacturer Samsung

TURKISH AIRLINES has extended its sponsorship of World Archery for the next two years

NIKE HAS WON the bidding competition to become the official kit supplier for the Brazilian team at London 2012 and a supplier in the sporting goods category for the Rio 2016 Olympic Games

INDIAN PREMIER League (IPL) team the Deccan Chargers will begin the new campaign with a new lead sponsor in the form of Dubai-based airline Emirates

POWER HORSE energy drink has been announced as the official energy drink of the World Triathlon Corporation’s (WTC) Ironman European Tour for 2012.

ENGLISH PREMIER League club Everton has announced a three-year kit manufacturing deal with US-based sportswear giant Nike

HERBALIFE, the nutritional supplement maker, has renewed its main shirt sponsorship deal with Major League Soccer franchise, the LA Galaxy, for $44 million over 10 years

IN A WEEK where adidas has drawn mixed reactions from its Stella McCartney-designed Team GB kit for the London 2012 Olympics, the brand has experienced more encouraging coverage on the other side of the…

THE ENGLAND and Wales Cricket Board (ECB) has secured insurance brand LV= as the title sponsor of the County Championship for a further four years