News

THE NEXTGEN SERIES, a mould-breaking competition featuring tomorrow’s football superstars playing for Europe’s major clubs, has unveiled its partnership rights portfolio on the back of a highly successful ina…

SPECIALIST BANKING and asset management company Investec has extended its title sponsorship of the Derby for a further ten years until 2021, making it the biggest single sponsorship agreement in the history…

REAL MADRID has finalised a three-year sponsorship deal with Thai Beverage Plc, makers of the Chang beer brand, worth 500 million baht ($16.5 million)

ATP WORLD TOUR event the Legg Mason Classic has a new title sponsor, with financial powerhouse Citi agreeing a five-year deal for the Washington DC tennis tournament

IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…

ENGLISH PREMIER League football club Fulham has announced a one-year renewal deal with SEAT, which will see the Spanish brand remain as the club’s Official Car Partner for a third year through the 2012/13 s…

SPANISH BANKING group BBVA has agreed a deal with the National Basketball Association’s (NBA) Development League (D-League) that will see the brand’s logo appear on all player jerseys during playoff gam…

SAP AG HAS ADDED a new team property to its international sailing portfolio with the title sponsorship of the SAP Extreme Sailing Team, formerly the Danish Extreme Challenger Team

CHICAGO BEARS of the National Football League (NFL) have signed a seven-year sponsorship agreement with the Dr Pepper Snapple Group. Reports in the US value the deal at around $3m per year

BMW GROUP UK has become the latest sponsor of the Rugby Football Union (RFU), agreeing a four-year deal to become the Official Vehicle Partner of England Rugby, beginning in September