News

NIKE HAS WON the bidding competition to become the official kit supplier for the Brazilian team at London 2012 and a supplier in the sporting goods category for the Rio 2016 Olympic Games

INDIAN PREMIER League (IPL) team the Deccan Chargers will begin the new campaign with a new lead sponsor in the form of Dubai-based airline Emirates

POWER HORSE energy drink has been announced as the official energy drink of the World Triathlon Corporation’s (WTC) Ironman European Tour for 2012.

ENGLISH PREMIER League club Everton has announced a three-year kit manufacturing deal with US-based sportswear giant Nike

HERBALIFE, the nutritional supplement maker, has renewed its main shirt sponsorship deal with Major League Soccer franchise, the LA Galaxy, for $44 million over 10 years

IN A WEEK where adidas has drawn mixed reactions from its Stella McCartney-designed Team GB kit for the London 2012 Olympics, the brand has experienced more encouraging coverage on the other side of the…

THE ENGLAND and Wales Cricket Board (ECB) has secured insurance brand LV= as the title sponsor of the County Championship for a further four years

GLOBAL CREDIT card company MasterCard has renewed its presenting sponsor partnership with PGA Tour event the Arnold Palmer Invitational for a further four years

BUDWEISER RENEWED its commitment to the US Olympic Committee (USOC) this week, agreeing a four-year sponsorship extension until 2016

LOTUS F1 sponsorship and business partnership deal with Microsoft, which sees the software giant’s business solutions unit Microsoft Dynamics become the team's official “Business Transformation Par…