News

SAP AG HAS ADDED a new team property to its international sailing portfolio with the title sponsorship of the SAP Extreme Sailing Team, formerly the Danish Extreme Challenger Team

CHICAGO BEARS of the National Football League (NFL) have signed a seven-year sponsorship agreement with the Dr Pepper Snapple Group. Reports in the US value the deal at around $3m per year

BMW GROUP UK has become the latest sponsor of the Rugby Football Union (RFU), agreeing a four-year deal to become the Official Vehicle Partner of England Rugby, beginning in September

CHINESE TELECOMS giant Huawei paid a one-off fee to sponsor Atlético Madrid in the Madrid derby against Real played at the Vincnete Calderon Stadium this Wednesday.

TATA CONSULTANCY Services (TCS) has become the official technology partner of the Boston Marathon for the third consecutive year

THE US ARM of Japanese tyre company Toyo Tires has signed a sponsorship deal with the Ultimate Fighting Championship (UFC) for 2012

GERMAN CAR manufacturer Volkswagen has become the latest big-name brand to cash in on the sensation that is Brazilian footballer Neymar, having signed the twenty-year-old in a four-year endorsement contract…

THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after international energy company Eni agreed a multi-year deal ahead of round two of the series…

RUSSIAN TENNIS star Maria Sharapova has signed a three-year endorsement deal with Korean electronics manufacturer Samsung

TURKISH AIRLINES has extended its sponsorship of World Archery for the next two years