News

CARLTON UNITED BREWERS (CUB) has extended its sponsorship of the Australian Football League (AFL) for a further ten years in a deal valued at over $50 million

ONLINE POKER operator PokerStars has signed up Spain’s eleven-time Grand Slam tennis champion Rafa Nadal to its “Team SportStars” squad of sponsored players.

The 2014 Glasgow Commonwealth Games has secured its first major sponsor in the form of Swiss luxury watchmaker Longines

THERE HAS BEEN a lot of chatter so far this year about how well Nike has capitalised on the ‘Summer of Sport’ theme, so we thought we would take a closer look at how Nike (not an Olympic sponsor) has far…

SYDNEY ROOSTERS of the National Rugby League (NRL) in Australia have agreed a jersey sponsorship deal with German carmaker Opel

DURACELL ANNOUNCED a major sponsorship deal with the National Football League (NFL) this week which will see the P&G-owned battery maker known as the “Trusted Battery Power of the NFL.”

AUSTRALIAN INSURANCE and health services provider Medibank Private has become title sponsor of the Melbourne Marathon Festival in a one-year deal

WITH THE Olympic Games taking place in our own backyard this summer, official sponsors (and LOCOG) have been working to protect the rights they have invested in

TOP TIER International Olympic Committee (IOC) sponsor Samsung has signed a three-and-a-half year deal with the Australian Rugby Union (ARU)

KOREAN CARMAKER Hyundai has signed a four-year contract with the Chinese Football Association (CFA) – paying up to 200m yuan ($31.5m) in sponsorship fees depending on the national team’s results. T