News

SECONDARY TICKETING company StubHub has signed its second marketing partnership in as many weeks by agreeing a three-year deal with English Premier League football club Everton

GERMAN SOFTWARE company SAP has signed a three-year sponsorship deal with the National Basketball Association (NBA)

ENGLISH RUGBY union side Saracens have joined forces with German financial services provider Allianz in a six-year, £8 million sponsorship deal.

IT APPEARS THAT we live in a world where no one wants to take responsibility. The sponsorship chatter these days is focused around the IOC allowing "unhealthy" brands to sponsor the Olympics

RUSSIAN ENERGY giant Gazprom has signed a three-year sponsorship deal with English Premier League club Chelsea.

MILLERCOORS HAS extended its sponsorship of the National Football League (NFL)’s Green Bay Packers for the next ten years.

ANTHONY DAVIS, the 2012 number one NBA Draft pick, has signed a lucrative shoe and clothing deal with US sports apparel giant Nike

UNFORTUNATELY THE biggest Olympic stories of the last few weeks have been negative ones surrounding infrastructure, communications (the O2 mobile network failure), G4S and something about the M4 (what’s n…

I WROTE most of this article a couple of months ago - well before the final rounds of pre-Games activations and ad campaigns that have filled the media space in recent weeks

WESTERN UNION, the global payment services brand, has signed a three-year agreement to become the Presenting Sponsor of the UEFA Europa League for the period 2012-2015