News

ETIHAD AIRWAYS has signed a new multi-million dollar agreement to extend its naming and marketing rights for Melbourne’s Etihad Stadium to 2019.

HONDA HAS BEEN named as the tenth founding partner of the Barclays Center in Brooklyn, New York.

INDIAN TELECOMMUNICATIONS company Karbonn Mobiles has been announced as the new title sponsor of cricket’s Champions League Twenty20 tournament.

ULTIMATE FIGHTING Championship (UFC) star, Jon Jones, has signed a multi-year contract with Nike, which will see the UFC light heavyweight champion become the brand’s first global ambassador from mixed m…

BRITISH-BASED ticketing company viagogo has agreed a new partnership with English Premier League champions Manchester City

DIGITAL MEDIA has transformed the way we think about sports marketing and it’s pretty easy to view the Games of the 30th Olympiad positively with unprecedented digital activation, and sponsors doing m…

BUSINESS INSURANCE giant Aon will become the title sponsor of the Manchester United Business Network and the Manchester United Foundation after its shirt sponsorship deal with the club ends in 2014

PEPSICO HAS renewed its sponsorship of the PGA of America in a new multi-year deal announced this week

MOBILE TELECOMMS company MTN has renewed its sponsorship with the Premier Soccer League (PSL) in South Africa for a further three years

THERE IS A large group of Olympic sponsors whose primary objective during the Games is to be brilliant, but invisible: the companies who provide vital Games Time services