News

MANCHESTER UNITED has bought back the sponsorship rights to its training kit from global logistics partner DHL, just over one year into a four-year contract worth £40m.

THE NATIONAL FOOTBALL LEAGUE (NFL) welcomed two new marketing partners this week, one on either side of the Atlantic

SCOTTISH SOFT DRINKS manufacturer A.G. Barr has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games

MANCHESTER UNITED may have recouped the £17 million it paid Borussia Dortmund for the services of Shinji Kagawa over the summer via three early-season partnership deals with Japanese firms.

THE METLIFE STADIUM, home to National Football League (NFL) franchises the New York Giants and the New York Jets, has filled the final vacancy of its cornerstone sponsorship programme

LOGISTICS SERVICE provider Hermes will become an official premium partner of the Bundesliga after agreeing a four-and-a-half-year deal with the German Football League (DFL)

INTERNET SECURITY company McAfee has signed a sponsorship deal with Premiership Rugby champions Harlequins

THE NEW ZEALAND Rugby Union (NZRU) has announced a five-and-a-half-year sponsorship agreement with global insurance provider AIG

CHELSEA FOOTBALL CLUB has signed a two-year deal with the Myanmar-based International Beverage Trading Company Ltd (IBTC), making IBTC’s Grand Royal Whisky brand the ‘official whisky of Chelsea FC’. The

NEWS BROKE on Tuesday afternoon that Newcastle United has signed a four-year sponsorship agreement with online loan company Wonga.com