News

ANNUAL FIGURES released by the European Sponsorship Association (ESA) reveal a growth of 14 per cent in the value of the European sponsorship industry for 2011

KOREAN ELECTRONICS manufacturer Samsung strengthened its presence in European football this week after agreeing a sponsorship deal with Italian football team Juventus

PEPSI WILL BE the new title sponsor of the Indian Premier League (IPL) Twenty20 cricket tournament for the next five years after submitting the highest bid for the vacant sponsorship berth

FOLLOWING VIAGOGO’S recent run of securing sports marketing partnerships with some of the biggest organisations in professional sport, the secondary ticketing company found itself at the centre of a n…

RUGBY FOOTBALL UNION (RFU) lead partner O2 was the main beneficiary of a new LED fan engagement and advertising system installed at Twickenham Stadium and unveiled during this season’s QBE Internationals.

THE NEW YORK Red Bulls, the Major League Soccer franchise run as a promotional vehicle for the energy drink brand, is seeking more second-tier sponsors to partner with the club

EUROSPORT REPORTED last week that Coca-Cola is likely to enter F1 sponsorship via one of its energy drink brands – a story that was exclusively reported in the August edition of the Sport Frontiers Marketing n…

SECONDARY TICKETING company viagogo has signed its tenth partnership with an English Premier League team after becoming the official secondary ticketing partner of Reading Football Club.

FRENCH RIGHTS HOLDERS and sponsor brands will have greater access to sports marketing resources after international agency Infront Sports and Media opened its first office in France this week

THE MONACO-BASED Peace and Sport organisation is seeking corporate partners to help fund the movement and its individual field projects for the promotion of peace through sport worldwide