News

THE WEST INDIES Cricket Board (WICB) has sealed an agreement with merchant bank Verus International that will ensure the launch of a professional franchise-based Twenty20 cricket league in the Caribbean…

TAIWANESE TECHNOLOGY company HTC has agreed a deal with UEFA to partner both the Champions League and the Europa League football competitions

THE NATIONAL FOOTBALL LEAGUE (NFL)’s San Francisco 49ers has continued its drive to make its new Santa Clara Stadium one of the most technologically advanced sports venues in the world by announcing a…

THE NATIONAL RUGBY LEAGUE (NRL) in Australia has agreed a multi-faceted extension to its partnership with telecommunications firm Telstra

JAPANESE TYRE manufacturer Bridgestone has become the new title sponsor of the Copa Libertadores, South America’s most prestigious club football competition, in a five-year deal beginning in 2013.

ROGER FEDERER will be paid at least $30 million over the next five years as a result of his latest endorsement deal with Moët & Chandon, according to reports.

INTERNATIONAL TELEVISION and media rights agency MP & Silva has reported a rise in the number of countries buying broadcast rights for Major League Soccer (MLS) for the second successive season

WARRIOR SPORTS has made its second major entry into European club football by agreeing a five-year kit deal with leading Spanish club Sevilla

WITH THE ANNOUNCEMENT that the Heineken-owned John Smith’s brand will not be renewing its title sponsorship of the Grand National after the 2013 race, speculation has begun as to who the next sponsor m…

SPONSORSHIP SPEND on mass participation sports in 2012 is set to surpass the $100m mark in North America, according to data published by IEG’s Sponsorship Report earlier this month.