News

MAJOR LEAGUE SOCCER club Sporting Kansas City has agreed a new shirt sponsorship deal, just days after terminating its stadium naming rights deal with Livestrong, Lance Armstrong’s cancer charity.

MAJOR LEAGUE BASEBALL (MLB) has signed a multi-year, wide-ranging sponsorship deal with T-Mobile USA which is set to enhance baseball on and off the field with “game-changing wireless capabilities”. D

THE AUSTRALIAN OPEN has secured Kia Motors as its major sponsor for a further five years after Tennis Australia announced the long-term renewal this week

SCOTTISH PREMIER LEAGUE club, Celtic FC, has signed a three-year shirt sponsorship deal with the Irish cider brand, Magners

MANCHESTER UNITED will add at least another £3 million to its commercial revenue over the next three years after agreeing a sponsorship deal with Indonesian tyre brand Multistrada.

GERMAN CAR BRAND Audi has clinched a new supplier agreement with the International Olympic Committee, effective from the start of 2013 until the end of 2016

THE GHANA NATIONAL Petroleum Corporation (GNPC) has agreed to headline sponsor the country's national football team “the Black Stars” for $3 million per year. T

SWISS WATCHMAKER Rolex has become the official timekeeper of the ATP World Tour in a multi-year deal

YAMAHA FACTORY RACING has agreed a sponsorship agreement with the Monster Energy Company (MEC) for the 2013 and 2014 MotoGP seasons

FIFA WILL MAKE 20 new partnership positions available across five regional blocs as part of a revamp of its tier-three level World Cup sponsorships, Sports Marketing Frontiers can exclusively reveal