News

BRITISH BEER brand Tetley’s will title sponsor the world’s oldest Rugby League competition, the Challenge Cup, for the 2013 and 2014 seasons. T

NASCAR AND EXXONMOBIL have signed a five-year partnership extension, making Mobil 1 synthetic motor oil the ‘Official Motor Oil of NASCAR’ through 2017. U

ONLINE POKER operator PokerStars has replaced rival firm BetClic as a sponsor of the French football club Olympique Lyonnais in the digital gaming and betting space

MANCHESTER UNITED has clinched two regional partnership deals with market leading banking and soft drink groups in China

SAMSUNG HAS SIGNED as the new official mobile and tablet partner of the Qantas Wallabies in a two-year deal

THE PREMIER LEAGUE has recruited Carlsberg as its official beer partner in a three-year deal until the end of the 2015/16 season

ADIDAS IS THE NEW kit manufacturer of the Swedish national football team after the Swedish Football Association (SvFF) confirmed it had entered into a long-term partnership with the German sportswear brand,…

SWISS SPORTS WATCH brand Certina has extended its Premium Partner agreement with Sauber F1 Team for the 2013 season

THE CLEVELAND BROWNS STADIUM, home to the NFL franchise since 1999, will be called FirstEnergy Stadium in 2013 under a long-term partnership between the Browns and the energy company

THE ATP WORLD TOUR has continued its recent flurry of commercial agreements by announcing a new deal with tennis equipment manufacturer Tecnifibre