Legacy

AS TODAY'S lead Deal Tracker article explores, the value of the top European football clubs to Asian brands has never been higher

"IT'S BEEN AN interesting couple of weeks,” Armstrong told more than one thousand supporters at Livestrong’s fifth anniversary gala last Saturday, October 20 (pictured). Make that three weeks.

BRAND AMBASSADORS IN CHINA – NATIONAL vs INTERNATIONAL: Following Tom Daley’s promotional tour to China last week, Frontloaded asked Beijing-based marketer Andy Zhang VP, sales, with Total Sports Asia, whe…

IN THE COMPETITION for least recalled London 2012 sponsor, law firm Freshfields may take the prize, but that hasn’t stopped it winning new work and the ‘magic circle’ law firm is using the experience to he…

THERE ARE FREQUENT occasions when Frontiers' loose grasp of the machinations of the money men becomes even looser and news of Nike’s disposal of Umbro is one of those times.

IN THE BATTLE for dominance of the UK’s coffee houses two giants have slugged it out on almost every high street.

THIS WEEK SAW the announcement that BP is selling its stake in its JV with TNK to Rosneft prompting Frontiers to ask whether from a branding and sponsorship perspective these names, acronyms and the history…

AFTER THE MEDIA pack moves on to fresher meat, the bones of the Lance Armstrong doping scandal will be picked over for months and years to come

THE EUROPA LEAGUE, UEFA’s largest club competition, was rebranded before the 2009/10 season amid doubts that the European football governing body could generate fan and corporate interest to sustain t…

IN A WEEK when the reputation of one of the brightest stars of world sport came crashing to earth, the achievement of record-breaking sky diver Felix Baumgartner was a thrilling reminder of what’s possible.

EXPERIENTIAL vs HOSPITALITY: At event, experiential marketing and hospitality programmes will figure even more strongly in sponsorship activation over the coming period, according to sports industry respondents…

THE LAUNCH OF NEW products and the increasingly existential fight for survival among leading telecoms brands will unleash a tidal wave of advertising in the run up to Christmas that could hit €5bn according t…

IT WAS A GREAT weekend for Red Bull as two of its sponsorships came good

IT'S A HEADLINE guaranteed to get the attention of all keen brand watchers

TRAINING SHOE and apparel brand Puma claims it is forced to charge more for its environmentally friendly shoes than it does for conventional products

SPONSORSHIP RIGHTS FEES vs ACTIVATION SPEND: Activation budgets as a proportion of rights fees will increase in the next 24 months, according to almost half the sports marketing industry respondents to…

MANCHESTER CITY STRIKER and Puma ambassador, Sergio Aguero, gave Puma Motorsports a promotional kick-start this week when he took part in a web-based campaign using Puma’s athlete and team assets from t…

THE RISE OF a new sporting phenomenon continued this week when British diver Tom Daley won the 3m springboard synchro at the World Junior Diving Championships in Adelaide