Legacy
Chelsea tops Indian league for online buzz
AS TODAY'S lead Deal Tracker article explores, the value of the top European football clubs to Asian brands has never been higher
Armstrong off Wiggo’s Christmas card list
"IT'S BEEN AN interesting couple of weeks,” Armstrong told more than one thousand supporters at Livestrong’s fifth anniversary gala last Saturday, October 20 (pictured). Make that three weeks.
Sporting gold for Chinese market brands
BRAND AMBASSADORS IN CHINA – NATIONAL vs INTERNATIONAL: Following Tom Daley’s promotional tour to China last week, Frontloaded asked Beijing-based marketer Andy Zhang VP, sales, with Total Sports Asia, whe…
Law firm emerges as unlikely global brand
IN THE COMPETITION for least recalled London 2012 sponsor, law firm Freshfields may take the prize, but that hasn’t stopped it winning new work and the ‘magic circle’ law firm is using the experience to he…
Nike’s Umbro sell-off: are we missing something?
THERE ARE FREQUENT occasions when Frontiers' loose grasp of the machinations of the money men becomes even looser and news of Nike’s disposal of Umbro is one of those times.
Starbucks’ fancy footwork over tax delivers strong consumer preference for Costa
IN THE BATTLE for dominance of the UK’s coffee houses two giants have slugged it out on almost every high street.
What’s in a name? Oil partnerships point to more than remnants of empire
THIS WEEK SAW the announcement that BP is selling its stake in its JV with TNK to Rosneft prompting Frontiers to ask whether from a branding and sponsorship perspective these names, acronyms and the history…
Will Nike chase Lance for decade of deception?
AFTER THE MEDIA pack moves on to fresher meat, the bones of the Lance Armstrong doping scandal will be picked over for months and years to come
Europa League means business
THE EUROPA LEAGUE, UEFA’s largest club competition, was rebranded before the 2009/10 season amid doubts that the European football governing body could generate fan and corporate interest to sustain t…
One giant leap for Red Bull
IN A WEEK when the reputation of one of the brightest stars of world sport came crashing to earth, the achievement of record-breaking sky diver Felix Baumgartner was a thrilling reminder of what’s possible.
Survey highlights the value of being there
EXPERIENTIAL vs HOSPITALITY: At event, experiential marketing and hospitality programmes will figure even more strongly in sponsorship activation over the coming period, according to sports industry respondents…
Telecoms marketing budgets to end 2012 could hit €5bn
THE LAUNCH OF NEW products and the increasingly existential fight for survival among leading telecoms brands will unleash a tidal wave of advertising in the run up to Christmas that could hit €5bn according t…
Red Bull hits ABCDE jackpot
IT WAS A GREAT weekend for Red Bull as two of its sponsorships came good
Coca-Cola pulls out of Greece
IT'S A HEADLINE guaranteed to get the attention of all keen brand watchers
Puma says outdated regulations prevent it going green
TRAINING SHOE and apparel brand Puma claims it is forced to charge more for its environmentally friendly shoes than it does for conventional products
Growth rates for rights fees and activation spend
SPONSORSHIP RIGHTS FEES vs ACTIVATION SPEND: Activation budgets as a proportion of rights fees will increase in the next 24 months, according to almost half the sports marketing industry respondents to…
Aguero drives Puma Motorsports vehicle
MANCHESTER CITY STRIKER and Puma ambassador, Sergio Aguero, gave Puma Motorsports a promotional kick-start this week when he took part in a web-based campaign using Puma’s athlete and team assets from t…
Tom Daley strikes digital gold
THE RISE OF a new sporting phenomenon continued this week when British diver Tom Daley won the 3m springboard synchro at the World Junior Diving Championships in Adelaide